Weetabix Food Company is the second largest branded manufacturer of cereals and cereal bars in the United Kingdom. Based in Northamptonshire, UK, its family of brands includes Weetabix, Alpen, Ready brek, Weetos, Oatibix and Alpen cereal Bars. The Weetabix brand has been manufactured and sold in the UK since 1932; today it is the UK’s number one selling, most trusted and most recommended cereal and is one of Britain’s most iconic brands.
Weetabix also has a manufacturing plant in Cobourg, Ontario, Canada where it produces Weetabix, Alpen and Barbara’s cereals for the North American market.
A family controlled company until 2003, Weetabix Food Company is now 60% owned by Bright Food (Group) Co., Ltd, one of the largest Chinese international conglomerates in the food industry, with operations throughout the entire food industrial chain including agriculture, food processing, brand agency service and retail amongst others. Bright Food’s sugar, dairy, wine and retail businesses hold leading positions within their markets. The remaining share capital is largely owned by Baring Private Equity Asia, one of the largest and most established independent private equity firms in Asia.
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