Company Overview

Weetabix Food Company is the second largest branded manufacturer of cereals and cereal bars in the United Kingdom. Based in Northamptonshire, UK, its family of brands includes Weetabix, Alpen, Ready brek, Weetos, Oatibix and Alpen cereal Bars.  The Weetabix brand has been manufactured and sold in the UK since 1932; today it is the UK’s number one selling, most trusted and most recommended cereal and is one of Britain’s most iconic brands.

Weetabix also has a manufacturing plant in Cobourg, Ontario, Canada where it produces Weetabix, Alpen and Barbara’s cereals for the North American market.

 

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Information

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Also in this section


Our Brands

Left Right

Weetabix

Weetabix and our flavour range to fuel your day.

> View Weetabix products

Alpen

The original Swiss Muesli for breakfast at its peak.

> View Alpen products

Barbara's

Barbara’s. We believe in better.

> View Barbara's products



What's New

Weetabix Organic

Our new Organic Weetabix Whole Grain Cereal is a delightfully crunchy cereal made with only four... More

Weetabix Dad's Day Out Commercial

Check out our new Weetabix ad. Let us know what you think on our Facebook Page.  More